Gucci Museum Florence

The Gucci Museum in Florence is located in the Palazzo della Mercanzia in Piazza della Signoria. The exhibition is spread out over three floors and shows the history of the fashion brand from its first designs in the 1930s to the present day.

Gucci Museum Florence

Address, opening hours and admission

The address of the Gucci Museum is Piazza della Signoria 10 – Florence. The nearest bus stop is Canto alla Quarconia (line C1). The museum itself is open from 10.00 to 20.00 hours. The cafĂ© and restaurant are open from 08.00 to 22.00 hours and the gift shop from 10.00 to 23.00 hours. The entrance fee is 7 Euro. (Half of the proceeds will be used to maintain the monuments of Florence.)

History and description

The Gucci Museum was inaugurated on 28 September 2011, when the Florentine fashion house celebrated its 90th anniversary.

The museum is divided over three floors. The rooms are decorated according to certain themes.

In the “Travel Hall”, suitcases, bags and other accessories specially designed for the international jet set are on display. A second room is entirely dedicated to handbags designed by the fashion house over the years.

The “Logomania” room shows the development of the Gucci logo with the characteristic double G.

A highlight is the room dedicated to the “Flora” motif designed by Vittorio Accorenero.

Evening wear worn by famous actresses, such as the dress worn by Hilary Swank at the 2011 Oscar Awards, will also be on display.

In addition to the section of the museum dedicated to the fashion house itself, there is also a Contemporary Art Space dedicated to, you guessed it, contemporary art.

Gucci Museum – Piazza della Signoria 10, Florence

2 thoughts on “Gucci Museum Florence

  1. Emily Maloney says:

    Good Morning,
    Are you open on the 23rd December 2023? I would love the visit the Gucci Museum on this day. Do I need to book tickets?
    Thank you,


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