Winter Sales Italy 2023

The starting date of the winter sales in Italy in 2023 will be on or near the usual date. This is the last day of celebration of the Befana, a celebration similar to our Epiphany. The end date varies from region to region.

Winter sales Italy

Since the dates for 2023 are not available yet, you can reminisce about last year’s buys here. You can be assured that the new dates will not differ much from the ones of 2022, however.

2022 winter sales

For all regions except one, the 5th of January is the first day of the sale. The exception is Lazio, so in Rome you can shop cheaply as early as 4 January.

It’s probably no coincidence that this is right after the Christmas and New Year’s period, after people have been spending lots of money.

Trento Alto Adige has the shortest sales period, lasting only 11 days. In Friuli Venezia Giulia, Valle d’Aosta and Veneto the sales period lasts almost three months.

The big cities


In Rome, the bargain hunt will mainly take place in the shops in and around Via del Corso. For luxury items you can go to Via Condotti. The Galleria Alberto Sordi, Rinascente and Coin are large shopping centres in different price ranges. Other famous shopping streets are the Via Candia, the Via Nazionale and Via Cola di Rienzo. Read more about winter sales in Rome.


Milan is the Italian fashion capital. The main shopping streets are Via Montenapoleone and Via della Spiga. The Galleria Vittorio Emanuele III is the most prestigious shopping centre in the country.


Florence‘s most elegant shopping streets are the Via Tonabuoni and the Via della Vigna Nuova.


In Naples, Via Toledo, which connects Piazza Trieste and Trento with Piazza Dante, is the city’s main shopping street. Other shopping streets are Via Chiaia and the Corso Umberto. The Vomero district, and in particular the Via Scarlatti, is known for its luxury brands.


In Turin, the Via Roma, the Via Garibaldi and the Via Po are particularly good grounds for bargain hunters. These streets are home to both top luxury brands and trendy vintage boutiques.

Winter sales Italy 2022

Abruzzo: 5 January – 5 March
Basilicata: 5 January – 1 March
Calabria: 5 January – 28 February
Campania: 5 January – 2 April
Emilia Romagna: 5 January – 5 March
Friuli Venezia Giulia: 5 January – 31 March
Liguria: 5 January – 18 February
Lazio: 4 January – 28 February
Lombardy: 5 January – 5 March
Marche: 5 January – 1 March
Piemonte: 5 January – 28 February
Apulia: 5 January – 28 February
Sardinia: 5 January – 4 March
Sicily: 5 January 2020 – 15 March
Tuscany: 5 January – 15 March
Veneto: 5 January – 31 March
Valle d’Aosta: 5 January 2020 – 31 March
Trentino Alto Adige: 5 January – 16 January
Umbria: 5 January – 4 March

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